The NextGen Fruit Group—a networking and educational association of like-minded youngsters working across the U.K. fresh fruit supply chain—officially launched last week during the London Produce Show and Conference 2019 (LPS19). Current chairman Ben Bardsley, Managing Director of top fruit grower-packer Bardsley England, gave an inspiring presentation as part of the LPS19 Educational Seminar Programme. He called on the industry to join in and lend its support to benefit all players throughout the fresh fruit trade.
“The next generation of our industry is relying on us to power people into their businesses,” pointed out Bardsley, who became chairman in February (2019). “We want to bring together the industry through the power of young people. The industry is fractured, with many competitors, but everyone has young people in common. Together, we are all stronger.” Since becoming chairman, Bardsley has made it his objective to turn the NextGen Fruit Group (NextGen) into a much larger and global organization in scope, with 350 members in total.
“This movement is happening,” he affirmed. “I promise you that by the time I hand over to Oli Pascall in two years, this group will be mighty and full of bright individuals who want to get stuck in,” Bardsley explained that he decided to rebrand the Under 40s Fruit Growers group to make it more tangible and less limited as an organization for those only under 40 years of age. Furthermore, to begin with, the group will remain focused on the U.K. fruit sector, although some members work for companies involved in the trade of both fruits and vegetables. In the future, however, the organization could also open up to the vegetable industry. Bardsley revealed that NextGen’s core values fall under the acronym F.R.U.I.T.S.: fun, respect, understanding, inspiration, trust, and sustainability.
“NextGen is all about having fun, getting together and having a conversation, and being excited about what we do,” highlighted Bardsley. “We are passionate about the future of the fruit industry.” Over the next two years, Bardsley said NextGen has an exciting schedule planned, announcing that the group’s traditional, biennial overseas trip will be heading to New Zealand in 2021. “New Zealand is pioneering some fascinating stuff, and we can’t wait to go,” Bardsley exclaimed. In the run-up to that trip, there will be a series of national trips and events designed to provide a networking and educational platform to shape the future of the U.K. fruit sector.
NextGen will host seven events, including two interim trips to Herefordshire and Scotland, a Winter Wonderland Ball in November 2019, and a ball in London where Bardsley expects 750 people to come together for young people. The group will also visit Bardsley, England, Biddenden Vineyards, Chambers, and Berry Gardens. The trips aim to allow members to learn about the different fruit-growing methods, growing systems, and marketing strategies being utilized across the various regions of the U.K. to canvass ideas they can bring back into their businesses and places of work.
Feel free to join. NextGen already comprises a range of individuals working in different areas of the U.K.’s fresh fruit industry. At the same time, Bardsley said the organization is open to working with similar groups in other countries to create a global community of people with common interests and goals. Additionally, NextGen has been incorporated as a charity to fund young people through education. The aim is to recruit new talent into the fruit sector while giving back to the industry. The group aims to develop an active online community, setting itself to achieve 700 posts on social media in the next two years. Follow @nextgenfruitgroup on Instagram and Facebook to keep up with the latest developments.