UNIVERSITY PARK, Pa. — For one Penn State student crafting a profession in public family members, an internship with a building substances enterprise has been a treasured enjoy. Erica Wilson, a rising junior, back to REHAU Window and Door Systems this summer and has observed several possibilities to position her lecture room experience into practice. She has also determined a greater possibility even as finishing her 2d consecutive summer time internship with the global corporation whose U.S. Headquarters are in Leesburg, Virginia. “It’s a danger to apply numerous capabilities from my lessons. For example, I’m extra aware of Associated Press fashion and consistency with my writing, and I took COMM 370, the introductory public members of the family magnificence, and in a whole lot of approaches that apply to advertising,” Wilson stated. “It’s been beneficial to make those connections.
“It’s been a terrific opportunity to look at what corporate communications and advertising and marketing appear like. Plus, they maintain me challenged and involved.” As a marketing intern, her obligations attention to keeping relationships with the company’s clients and reaching out to capacity customers. That consists of growing content material for social media and different channels, making plans, communications strategies, and selling products. Advancement possibilities for some full-time personnel within the advertising department unfolded extra responsibilities for Wilson this summer.
“My boss requested me to take a seat in on a meeting with a few clients — we’re business to enterprise, in general, business initiatives, so our clients are architects and contractors. Learning greater approximately them and communicating with them has made me better,” she said. “It’s given me a knowledge of all of the distinctive audiences that exist and ways to communicate with them.”
Last summer time, Wilson served as an intern in the organization’s communications and human resources divisions. Her work generally became for an internal audience. She performed research on well-being packages, did plenty of writing, and worked on updating the corporation’s internet site.
She stated that the software program and support available to Penn State students, including Adobe Creative Suite, helped her contribute properly away with important ability sets. The mix of obligations the past summers have given her a properly-rounded look at a business enterprise with 20,000 personnel global with a growing U.S. Footprint. She is aware of REHAU’s five divisions and its many merchandises. She has learned about doorways and home windows and outside furnishings, radiant heating, and extra.
Wilson, an advertising/public relations primary who’s also finishing a psychology principal with minors in French and global and international studies, has embraced various reviews her internships the beyond summers have supplied. The comfort of an internship in her fatherland with a global business enterprise that gives real-existence demanding situations has been a favored mixture.
“After my freshman year, I was just taking a danger, searching for something,” she stated. “My dad is aware of construction quite well, and I’ve paid interest to that. He endorsed me to present it a shot. Then, after it went properly and there was an exceptional however similar risk this summer season, it made me feel. It’s been a fantastic experience, and interacting with humans in extraordinary international locations has been high-quality, too.”
She’s one of nine interns with the organization this summer, and the simplest one returned for a second yr. Her internship maintains till Aug. 2. She plans to enroll in her family on holiday after that and then heads returned to campus to retain her research.