UNIVERSITY PARK, Pa. — For one Penn State student crafting a profession in public family members, an internship with a building substances enterprise has been a treasured enjoy. Erica Wilson, a rising junior, is back at REHAU Window and Door Systems this summer and has observed several possibilities for positioning her lecture room experience into practice. She has also determined a greater possibility even after she finishes her 2d consecutive summertime internship with the global corporation whose U.S. Headquarters is in Leesburg, Virginia. “It’s a danger to apply numerous capabilities from my lessons. For example, I know Associated Press fashion and consistency with my writing. I took COMM 370, the introductory public members of the family magnificence, and in a whole lot of approaches that apply to advertising,” Wilson stated. “It’s been beneficial to make those connections.
“It’s been a terrific opportunity to look at what corporate communications and advertising and marketing appear like. Plus, they keep me challenged and involved.” As a marketing intern, she is obligated to build relationships with the company’s clients and reach out to capacity. That consists of growing content for social media and different channels, making plans, communicating strategies, and selling products. Advancement possibilities for some full-time personnel within the advertising department unfolded extra responsibilities for Wilson this summer.
“My boss requested that I sit in on a meeting with a few clients. We’re business-to-enterprise, in general, business initiatives, so our clients are architects and contractors. Learning more about them and communicating with them has made me better,” she said. It’s given me a knowledge of all the distinctive audiences that exist and ways to communicate with them.”
Last summer, Wilson interned in the organization’s communications and human resources divisions. Her work was generally for an internal audience. She researched wellness packages, wrote extensively, and updated the corporation’s website.
She stated that the software program and support available to Penn State students, including Adobe Creative Suite, helped her contribute properly away with important ability sets. The mix of obligations the past summers has given her a properly-rounded look at a business enterprise with 20,000 personnel globally and a growing U.S. Footprint. She is aware of REHAU’s five divisions and its many merchandises. She has learned about doorways, home windows, outside furnishings, radiant heating, and more.
Wilson, an advertising/public relations primary who is finishing a psychology principal with minors in French and global and international studies, has embraced various reviews her internships the past summers have supplied. The comfort of an internship in her fatherland with a worldwide business enterprise that gives real-existence demanding situations has been a favored mixture.
“After my freshman year, I was just taking a danger, searching for something,” she stated. “My dad knows construction quite well, and I’ve paid interest to that. He encouraged me to give it a shot. Then, after it went properly and there was an exceptional, however similar risk this summer season, it made me feel. It’s been a fantastic experience, and interacting with humans in extraordinary international locations has been high-quality, too.”
She’s one of nine interns with the organization this summer; the simplest one returned for a second year. Her internship is maintained till Aug. 2. She plans to enroll in her family on holiday and then return to campus to retain her research.